Category Archives: job

Art of advertisement

When I went to a book store,  I came across a book with an interesting cover page.

As soon as I saw the book, I got interested in what the book was about. The title says, “Advertising Genius Lee Jae Suk”

The picture of a half of gun and the smoke amazingly matches together and creates a gun with a smoke coming out. As I skimmed the book, I saw many interesting advertisements that the artists created with everyday objects and buildings. I wanted to read the book more in depth, so I purchased the book. After finish reading it, I began to get interested in creative advertisements. I would like to show the interesting advertisements that I have found.

This advertisement of Ziploc shows how fresh it can keep the foods. While the other parts of the flower withered, the pulp remains fresh.

This advertisement of Windex shows how clean it can wipe the windows. It is interesting to see how some part of the glass makes the objects blurry, while the parts they wiped are clear.

This advertisement on the street shows how secure their glasses are. They put money in the glass to emphasize that no one can break the glass to take away the money.

This watch advertisement lets the bus passengers to try their watch every time they ride the bus.

This one shows that their pasta is the most delicious pasta. Whenever the rope comes down, it creates an image with a person eating a pasta.

This is one of my favorite advertisement. Done by IKEA, this shows how the store has every furniture that fits perfectly in your house. The furnitures represent Tetris, where everything needs to fit perfectly in order to win the game.

Usually the advertisements are used to advertise the companies’ products, but it does not always need to be a product. Sometimes, these creative advertisements can be used to deliver a message to the people effectively.

This photo of a staircase with a Mt. Everest delivers an important message. It shows how in some places, there are still not enough handicap facilities provided for the handicaps. The advertisement shows how without these facilities, the stairs are like climbing up Mt. Everest to the handicaps.

These two advertisements are about global warming and how we should be aware of it. The advertisement on the left, done by WWF, shows a melting globe, representing heating Earth. The advertisement on the right is a globe candle. It melts every time you use it. By watching the globe melt every time when you light a fire draws more attention of global warming.

This advertisement discourages people from smoking. As you can see, the candles are made out of cigarettes and as people smoke more, the number of candle decreases. “The more you smoke, the less you celebrate” is their idea.

This is also one of my favorite advertisement. This discourages from people going to war. “What goes around comes around” When you put this poster around a poll, as you can see, the gun and the tank comes around to shoot at the same thing.

I think the creative advertisements are the best source to communicate with the people. Especially during these time where people are busy dealing with their own problems, these humorous, but clear advertisements grabs people’s attentions easily. The weird, yet creative images linger in one’s head and people get to think about them. The images remain in the head, since they are very unusual. It is easy to deliver a message and they clearly get the point across. I believe that these kind of creative advertisements will be most effect as people become more occupied with their own work.

Advertisements

Ex-Basketball Player

Is it wrong to do what you like when you grow up?

POEM

Ex-Basketball Player

by John Updike

Pearl Avenue runs past the high-school lot,
Bends with the trolley tracks, and stops, cut off
Before it has a chance to go two blocks,
At Colonel McComsky Plaza. Berth’s Garage
Is on the corner facing west, and there,
Most days, you’ll find Flick Webb, who helps Berth out.
Flick stands tall among the idiot pumps—
Five on a side, the old bubble-head style,
Their rubber elbows hanging loose and low.
One’s nostrils are two S’s, and his eyes
An E and O. And one is squat, without
A head at all—more of a football type.
Once Flick played for the high-school team, the Wizards.
He was good: in fact, the best. In ’46
He bucketed three hundred ninety points,
A county record still. The ball loved Flick.
I saw him rack up thirty-eight or forty
In one home game. His hands were like wild birds.
He never learned a trade, he just sells gas,
Checks oil, and changes flats. Once in a while,
As a gag, he dribbles an inner tube,
But most of us remember anyway.
His hands are fine and nervous on the lug wrench.
It makes no difference to the lug wrench, though.
Off work, he hangs around Mae’s Luncheonette.
Grease-gray and kind of coiled, he plays pinball,
Smokes those thin cigars, nurses lemon phosphates.
Flick seldom says a word to Mae, just nods
Beyond her face toward bright applauding tiers
Of Necco Wafers, Nibs, and Juju Beads.

—————————————————————————-

This was one of the poems that we read in English class. We read several poems, but this one stick out to me the most. The reason is that the main character, Flick, has his life ruined because he only practiced basketball during his high school life and didn’t learn any trade. When I read this, I felt pitiful towards Flick and thought how unfortunate he was. However, as I read this over and over, I started to think that maybe Flick was just not smart enough to balance between basketball and his work. I thought, ‘I don’t want to be like him when I grow up!’.

As you know, my blog is about art. Art is a hobby for me and I’m not planning to become an artist or have a job that relates to art. I know that if I don’t become a famous or a successful artist, I won’t make much money. I know you choose your job based on your interest, but in this world today, that is not enough. The world revolves around money. Money, money, money, that’s what all people talk about. People choose their job based on how much money the job can earn. So, is it that bad to choose your job based on your hobby or your ambition?

Useful Link: http://en.wikipedia.org/wiki/John_Updike